![]() It is important to remember that unlimited resources are not the key to a well-designed and innovative report. ![]() Our all-time favourite example? The Austria Solar Annual Report that was literally powered by the sun. Particularly when you engage a team of graphic designers - hey, did we mention we have an incredibly talented about here at Thirst Creative? - your Annual Report can become a unique branding tool that supports a greater message, has a dramatic impact on readers and stakeholders and most importantly, stands out from the crowd. Who said Annual Reports had to be stock-standard, by-the-book copies? Your report is restrained by some very obvious content guidelines and limitations, however there is a world of possibility when it comes to your design that will completely transform the reading experience. Here’s another example of one of our favourite Annual Reports from Wire that champions their staff. Take advantage of board features, quotes and full-page feature imagery to integrate employee imagery and humanise your brand. However, your employees can act as a powerful device for cutting through the ‘corporate requirement’ by showcasing the people who make your business move. Annual Reports frequently come across as corporate and robotic in their nature due to the regulations and traditional mindset of reporting. Champion your employeesįeaturing your employees within the media of your Annual Report can have a resounding human effect on your publication. Infographics have the ability to transform an Annual Report and provide a design edge to a publication.Ĭheck out some of our favourite client examples below:īanking Code Compliance Monitoring Committee: 3. They are paramount to engagement levels within any publication and play a large role in communicating key facts and figures. Infographics not only look dynamic and engaging, but are used as a tool to draw attention to your most important information which has a tendency to get lost in large scale publications. Here is an example from one of our clients Wire, who wanted their publication to reflect a women’s magazine:ĭid you know that an infographic is 30 times more likely to be read than a pure-text article? Put that statistic in the context of a dull, lengthy Annual Report and the argument for infographics is unparalleled. Think outside of the box with your story or theme. Tip: Remember that the purpose of your Annual Report is to report on your activities and results for the past year use this to take your stakeholders on a journey and celebrate everything that’s happened in the last 12 months while creating excitement for the future. Thematic influences within your report will help stakeholders connect meaningfully with your content, ensuring that their attention is held throughout the entirety of your report and ensuring they will consume as much as possible to see how the story plays out. Introducing a theme into your Annual Report is a simple, yet effective storytelling technique that will allow your brand to engage and captivate readers. Storytelling can be woven into your Annual Report in a number of ways including exciting report headings, taglines, bright graphics, intricate imagery, and a report theme. Tell a storyĬreating an impactful and engaging piece of writing begins with storytelling, even in the case of an Annual Report. It’s time for your Annual Report to evolve beyond mere facts and figures to something that creates meaningful connections with readers.Īre you ready to harness the marketing power of your Annual Report? Here are our top tips for building a publication that will leave a lasting impression for all the right reasons. ![]() Innovative companies are embracing their Annual Report as an asset with elevated design and a new, reader-first attitude. Sick of the typical Annual Report stigma? In the design-led corporate context we live in today, having groundbreaking results means nothing if they are not communicated in a dynamic and engaging way.
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